A 10th anniversary and organizational name change were the catalyst for a complete refresh of the College of Medical Laboratory Technologists of Alberta’s communication to their members. The fresh approach to the usual documentation included bold, graphic patterns inspired by lab work and biological samples; a bright, vibrant colour palette; and clean, minimalist typography. The new design has been a welcome change and well received by members.
College of Medical Laboratory Technologists of Alberta
Logo re-design | Stationery package | Program guidelines | Print collateral | Website
WINNER! 2013 Summit International Creative Awards Bronze Award Winner, Collateral Redesign Category