New owner, new energy and a new vision meant the need for a new identity for this established flower and gift shop in Edmonton’s historical Old Strathcona district. A simple and sophisticated custom script was developed and combined with a classic white and rich charcoal black colour palette to compliment the vibrant floral designs and unique curiosities in store.
Laurel’s on Whyte
Logo development | Custom lettering | Stationery package | Signage | Print ads | Website design
2013 Summit International Creative Awards, Bronze Award Winner, Logo Redesign Category