Sherwood Park Farmers’ Market

Visual identity redesign for Sherwood Park's original farmers' market

SPFM Logo & Illustrations

The rebrand was initiated to re-establish them as the go-to market in the park. They boast over 70 vendors who uphold the “You make it, you bake it, you grow it, you sell it” philosophy. Everything you will find at the market—from fresh produce, meats, arts and crafts—are the products of local farmers and artisans.

Custom illustrations were developed and paired with key words to capture the essence of the products and overall shopping experience. The system provides the opportunity for variation between promotional materials. Billboards, posters, print ads, postcards and signage have been developed. While each one is slightly different, the overall aesthetic speaks to the same home-grown, hand-crafted, high-quality that you can only find at a local farmers’ market. Check them out on Wednesday evenings from 5:00 –8:00 pm in the Sherwood Park Community Centre.

Sherwood Park Farmers’ Market

Logo re-design  |  Custom illustration  |  Print collateral  |  Outdoor advertising