Originally operating as Safety Trendz, this new occupational health and safety company needed help distinguishing themselves in the industry. Through a few short conversations it became clear they were open to new ideas and taking some risks. The project included developing a new name and logo to represent the essence of their services. A clever reference to the use of canaries in coal mines as a precaution to entering into unsafe work conditions captured the vision for their company perfectly.
WINNER! 2012 Design Edge Canada Regional Design Awards