Our Creative Director, Bernie Roessler will be speaking at the Info Design 2014 conference in Cholula, Puebla, Mexico. His talk will reflect on the business of design from his last 13 years.
Art Director, Owner
Tara accidentally started Plumbheavy in 2000 when her freelance work became more than she could manage (which is a lot!). Passionate about great design and uncompromising about quality, not much has changed since those days. She still has her hands in all the cookie jars and to this day takes an active role in most work the studio produces.
Bernie E. Roessler
Creative Director, Owner
Bernie has been bringing the yang to Plumbheavy since 2002 when he stopped working for “the man” and became “the man”. (Ironically, he is the only man currently on staff). His energy and eccentricity have become synonymous with the company culture through the years. Bernie stays busy maintaining client relationships while keeping the creative team charged.
You can call her tenacious, curious, and earnest, but just don’t call her ordinary. Marilyn is an energetic designer with a ton of innovative ideas and the skills to bring a project together beautifully. Her approach to design challenges is guaranteed to put a unique spin on every project she touches.
Erin once admitted to having a habit of “constantly rearranging everything in her house”. It wasn’t surprising as she is always seeking a fresh perspective and never settles for the status-quo. These qualities combined with her “get-it-done” attitude make her a perfect fit for the team.
Handbooks and manuals
Ramblings of a plumb
Maybe it’s because I’m a designer, but I tend/need to think of things in a hierarchy. When I explain to clients our process for creating a new identity and specifically a logo I try and break the pieces down into individual components so things can be understood in isolation. Then, once understood we can talk about the assemble those pieces into their order.
Why is this useful? Well there seems to be quite a bit of confusion from clients as to what the taxonomy of an logo is. Am I getting an icon or a graphic? What’s a wordmark? Is a tagline part of my logo?
So here’s a diagram of how I like to think about an logo.
Have you been a good client this year? Well even if you haven’t you can still pick up your very own set of Plumbheavy holiday cards. Drop us a line and we’ll make sure to get them to you in time to use them this year!
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On May 30th our creative director, Bernie Roessler along with two other very talented creative directors … read more
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